PathHouse

How do you distill the complex issues of housing, climate change, and sustainability into an idea as simple and clean as the solution itself?

How do you distill the complex issues of housing, climate change, and sustainability into an idea as simple and clean as the solution itself?

We’re telling the story of PathHouse - a sustainable housing project that’s finally solving some of our world’s most urgent issues.

Messaging Strategy

Video

Web Strategy & Design

Marketing Collateral

Challenge

Kaiser Path is changing the game with the PathHouse project. They use the wood removed from forest restoration and management projects in the production of mass timber, which is in turn used to construct affordable housing. They came to us in the spring of 2023 to help them make a splash in the unveiling of PathHouse at the International Mass Timber Conference that year. We knew the concept would outshine all others, we just needed to prepare the right launch pad.

Solution

We spent time evaluating what kind of presentation would have the highest impact in a conference setting and where an investment of strategy and design would yield the greatest results. We worked with their team and partners to simplify the project story so that its significance could be understood in a matter of seconds. We applied this to a looping video that played at their conference exhibit, along with a website that walks the user from the basics all the way through the process. We designed marketing collateral to be used in following up with conference leads and used in their widespread marketing now that PathHouse was officially out in the world.

PathHouse Front Door
PathHouse Image 2
PathHouse 2023
PathHouse Kitchen
PathHouse Sliding Door
PathHouse Interior
PathHouse Exterior
PathHouse Interior Finishes
PathHouse WebsitePathHouse WebsitePathHouse BrochurePathHouse Brochure

About PathHouse

PathHouse is comprised of experts in mass timber, architecture, development, industrialized construction, economic development, and ardent students of forestry practices, working on making real change through creative cooperation.

Services

Messaging StrategyVideoWeb Strategy & DesignMarketing Collateral

Team

Alan Hwang Corinna Scott Nate Shipps Miranda Cabral Jake Hendrix
Slumberkins
SlumberkinsA team augmentation partnership to scale at the right pace.Emotional Wellbeing